Summer Surprises can be described as The
Summer Capital of Fun. In Dubai, Summer
heralds a special time for children, it's
when Dubai Summer Surprises kick off,
bringing color, excitement and above all,
loads of surprises to the city.
was launched in the summer of June 1998
as yet another pioneering initiative from
the Government of Dubai to boost tourism
and shopping in Dubai, with the long-term
objective of turning Dubai into a year-round
it has evolved into a yearly event which
children from all over the world eagerly
look forward to. For ten whole weeks there's
never a dull moment for kids, which is
the main concern of DSS, since the year
it was launched.
Summer Surprises had a clear mandate to
energize trade and tourism during the
relatively lean summer months by drawing
vacationing families to hotels, shopping
malls, entertainment centers and other
it unfolds weekly surprises from June
to August under different themes, with
the involvement of different Government
departments and the support of Key Sponsors
and other companies from the private sector.
malls, under the umbrella of the Dubai
Shopping Malls Group (DSMG), become hubs
of entertainment, providing shows and
hosting key events of the different surprises.
On the other hand, hotels and hotel apartments
offer a variety of discounted packages,
enabling families to have a cost-effective,
fun filled holiday.